Welcome to Aderant Brand System

We are all the Ambassadors of the Aderant brand.

On the following pages, you will find the Aderant Branding Guidelines. This document provides the direction and expectations, and it is with your help that we can maximize its effectiveness. If you have any questions or need any assistance with usage, please contact the Marketing Department.

Our Brand

A diverse international team of creators, innovators, and leaders driving the legal industry forward

Explore our Brand

Our Mission

Redefining legal industry standards and creating solutions for those driven by competition

Promise

Reliable, best-in-class business management software solutions for law firms with a human touch

Brand Voice

We talk tech, but we aren’t robots.

Basics

Being clear, consistent, and differentiated tells people who we are and what we stand for.

Explore the Basics

Color

Color is an important part of our brand identity. It defines the mood and gives a sense of character to the brand.

Typography

A consistent use of the approved typography is key to building and maintaining the Aderant brand identity and the core values that it represents.

Photography

Authentic, emotive imagery communicates faster than words and in conjunction is often more effective than headlines.

Resources

Check here for curated resources that will help you tell the Aderant story.

Explore our Resources

Logos

Our brand and product logos are direct, clear, and impactful.

Guidelines

The Aderant logo is a valuable corporate asset that must be used consistently in a proper form.