Color is an important part of our brand identity. It defines the mood and gives a sense of character to the brand. Consistent and accurate usage of corporate colors will help preserve and protect the integrity of our brand identity. Color distinguishes our brand and helps us create consistent experiences across products.

Color Palette*

Our color palette is a selection of colors that work together to create harmony and consistency across our corporate and product brands. The colors in our extended palette have been carefully chosen to complement the official corporate and product colors and support the Aderant brand identity by adding additional visual energy via color contrast. Additional colors should not be added to the palette, unless prior approval from Marketing, nor should too many colors be used in a single communication, unless the treatment is deliberately used as part of a visual element (i.e. gradients).

Trusted. Corporate. Reliable.

Bright. Bold. Balanced.

The extended palette consists of useable tints and shades of each color in the secondary palette. Usage of these colors varies depending on the medium and touchpoint. These are very useful for illustrations and general marketing materials.