Authentic, emotive imagery communicates faster than words and in conjunction is often more effective than headlines. When using visuals to cut through the clutter, don’t lose sight of what follows. It must make sense, communicate the brand, and deliver a positive message. It must tell the Aderant story at its best. Not only should the image grab the user’s attention, it should also reinforce the message. The use of clear and compelling illustrations increase readership and aid comprehension. The use of stock photography can also be an effective tool when carefully curated and intentionally displayed. Otherwise, just adds noise.

Photography should look natural and have a clear focus.

Photos should reflect positively engaged business people that promote global, mobile, and collaboration. Negative space is an important aspect of the Aderant brand, space allows the photo to breathe and has a clear focus.