We encourage the use of Aderant’s official social media accounts (LinkedIn, Twitter) to tell Aderant stories and participate in conversations around relevant topics. When we present a consistent voice and brand aesthetic, we can represent ourselves more effectively. These guidelines are meant to show some basics of how to manage social media on behalf of Aderant. For additional support and guidance, please contact the Aderant Marketing Team.
Style Guide
Profile Photo
Official Aderant accounts should use their social media profile identity (Aderant “circle A”) for all square and circular profile photos/icons for readability and consistent branding.
Cover Photo
Cover photos, header images, design elements, etc. create a first impression when visitors access our social media channels, so please choose images that are relevant to Aderant’s personality. The Aderant Marketing team has created a set of approved cover and header images which are available for download in the Marketing Hub. If you decide to use additional images, please follow the image specs for each social platform, make sure your image is of sufficient resolution (avoid pixelated images) and follow Aderant’s brand voice and visual identity guidelines. Avoid using text, as it may be cut off on certain screen sizes and devices.
Photos and Videos
Before posting photos or videos on any of Aderant’s social media channels, make sure to review the Imagery section of brand guidelines. We also recommend reviewing best practices and specs outlined by each social media platform’s own guidelines, keeping in mind requirements for both resolution and dimension.