Applying a trademark to your product, or service is an important part of branding. Having the ™ or the ® associated with the company’s assets conveys not only a sign of quality and reputation but also gives notice of your claimed intellectual property rights. In other words, your product(s) and service(s) are important enough to carry a trademark.

Trademarks are also valuable from a communication standpoint. In the technology industry, much like the pharmaceutical industry, there are so many product/service brand names that are created from a combination of words, or a take-off of a creature from Greek mythology, for example, that brand names can often be confused with one another. Trademarks have a way of distinguishing yourself from your main competitor, or even a minor player in the space. Furthermore, trademarks are relatively inexpensive and they never expire as long as they are used in commerce and government fees are paid.

For a complete list of Aderant’s product and services registered trademarks, please contact marketing@aderant.com.

Trademark Best Practices

Proper use of Registered Trademark ®, Non-registered Trademark ™, and Non-registered Service Mark ^SM

General Recommendations:

• Any brand that is a registered trademark should contain the “circle R”
• Any brand that is an Aderant packaged product, but is not a registered trademark would use the superscript TM
• Anything that is an Aderant service (all Aderant software solutions) that is not a registered trademark would use the superscript SM
• Thus, any product or its packaging, or the label that goes on the packaging, should contain ™ or if it is registered, it should contain ®
• Any service (all Aderant software solutions) used in advertising of the service such as on the web or in print advertising, should contain ^SM or if it is registered, it should be ®

Best Practices

• Whenever possible, use the ^SM or ® in the title of a document. Alternatively, please use in the first instance the brand is mentioned within the copy
• Then use the ^SM or ® after the brand only once per page, in the first instance.
• A combination of registered and unregistered trademarks should look like: Aderant® BillBlast^SM
• Whenever possible, avoid referring to other brands in Aderant documents. But if you must, put an asterisk after the brand, and then note who owns it at the bottom of the page in a footnote.

Example: *Apple and iPhone are trademarks of Apple Inc.

If you have any questions regarding the use of registered trademarks or service marks, please contact the Marketing Department.

Aderant also has at its disposal the expertise of Roper Technologies’ Legal Department.

Aderant reserves the right, at its sole discretion, to modify these Guidelines at any time and to take appropriate action against any use without permission or any use that does not conform to these requirements.